Senior Marketing Data Analyst
Madbox is a fast-growing mobile gaming company with a very unique way of developing games. Everything has been made for teams to take as much ownership as possible, unleash their creativity, bring performance, and have as much fun as possible.
In July 2022, we launched our Pocket Champs game worldwide which quickly became one of the top-grossing games in its category. In our fast-paced, tech-driven environment, we continuously innovate by developing and updating our proprietary modules, along with integrating third-party ones, to enhance game functionalities, ensure precise analytics, and comply with evolving regulations.
This dynamic ecosystem requires meticulous coordination to keep our games at the forefront of technology and user experience.
Madbox is excited to welcome a talented Senior Marketing Data Analyst to our dynamic Data team!
Here, you will play a pivotal role in driving our marketing operations and strategy by leveraging your skills in modeling, analysis, and communication.
Your team is composed by the CDO, Data Scientists, Data Engineers, Data Analysts, CMO, Growth Managers, and Game Managers.
At Madbox, we embrace an open, collaborative culture where everyone’s ideas are valued, and creativity thrives.
Your future responsibilities and scope:
- Collaborate seamlessly with the Analytics and Marketing/Growth teams to define goals and KPIs for user acquisition campaigns.
- Deeply understand the day-to-day work of the Marketing team and define the Data Infrastructure needed to support their efforts.
- Run specific analysis for iOS using external models to make sure we take accurate decisions with our internal attribution estimations.
- Analyze User Acquisition activity on games, combining insights from Marketing Managers and Game Analysts to develop actionable recommendations or hypotheses for further UA explorations.
- Analyze the impact of UA and organic traffic on core in-game KPIs such as retention, playtime, and monetization.
- Define and measure the strategy and analysis of our market tests including cohort analysis, attribution, and A/B testing, identifying patterns, trends, and opportunities.
- Develop and maintain marketing dashboards cross-portfolio, providing actionable insights to stakeholders.
- Understand data models to predict the LTV and other derived KPIs.
- Stay up-to-date with industry trends and emerging technologies in marketing analytics and user acquisition.
The profile we are looking for:
- 2-3+ years of experience in marketing analytics, preferably in the gaming industry
- Strong knowledge of SQL and experience with reporting platforms (preferably Looker)
- Experience with MMP tools such as Adjust
- Expertise in statistical analysis to determine the success of hypotheses
- Understanding of how ad networks work and optimizing user acquisition campaigns for maximum ROI
- Ability to translate complex concepts into actionable recommendations
- Excellent communication and presentation skills, with the ability to work independently and as part of a team
- Nice to have: experience with Python scripting and data processing libraries such as pandas, scipy, numpy, scikit-learn
Please note: unfortunately, this position is not open to relocation and we cannot offer visa sponsorship.
At Madbox, we value the mindset and how you can fit with our culture by sharing common values and creating great games together.
We are passionated, always pushing to the next level to learn new things. We are creative and innovative and most of all, team players 🙏
Do you recognize yourself in this mindset? Apply today and come meet us !!! ⬇️
How do we hire at Madbox?
- Meet the recruiter
- Meet the direct manager (CDO + Senior DS)
- Home Assignment (plus Review meeting)
- Meet the team (CMO)
- Meet with Leadership (CTO)
NB: our offers are extended within 24h
Find out more about Madbox!
- Team
- Data
- Role
- Game Data Analyst
- Locations
- Madbox Barcelona
- Remote status
- Hybrid Remote
Senior Marketing Data Analyst
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